Milan, Italy, was the site of the 39th annual Host Equipment Coffee and Food Exhibition in October 2015. This massive exposition, dedicated to the foodservice industry, featured seven separate “macro-areas” focused on equipment, furniture, tableware, bread/pizza, coffee/tea, bars/coffee machines, and gelato/pastry. The event has a global reach, drawing in attendees from all around the world. More than 150,000 people from more than 170 countries attended this year’s exhibition to see the latest and food and equipment, and learn about current trends.
The exhibition also featured more than 400 events, including cooking demonstrations by world-renowned chefs and educational seminars led by industry experts. Carpigiani presented its Gelato University to give Host attendees the inside information on such topics as new ice cream-based products and how to manage a successful gelato shop.
As in previous years, the Ali Group had a major presence at Host, with 44 Ali Group companies represented by individual booths, as well as an Ali Group corporate area. At these booths, attendees could view the latest in our product lines and speak with representatives for demonstrations and information.
One of the most highly anticipated events at Host is the Ali Group reception, and the 2015 event was no exception. Under the umbrella theme of “Cooking and the Arts,” more than 1,700 guests from many countries were welcomed to the event by Ali Group founder and chairman Luciano Berti. Attendees enjoyed a wide selection of delicious dishes and drinks inspired by the fine arts. To immerse the guests fully in the artistic mood, video screens displayed food-related scenes from movies; food photography and artworks; and selections from food-related literature. Live music accompanied the guests on their journey through this memorable artistic experience.