Ali Group Hosts PRIDE PEAK Event

Ali Group recently played host to PRIDE Marketing & Procurement, Inc.’s PEAK (Pride, Excellence, Achievement, Knowledge) Training Event at the Ali Group North America Training Center in Winston-Salem, NC.  

Ten of the Ali Group North America companies participated in this two-day training event: ACP/Amana, Beverage-Air, the Champion Group (including Champion and Moyer Diebel), CMA Dishmachines, Edlund, Ice-O-Matic, Metro, Moffat and Scotsman. All of these brands are approved suppliers for PRIDE.

Twenty-three PRIDE dealers from across the U.S. attended the event, which gave them the opportunity to participate in 50-minute training sessions on the ten brands. Each company offered hands-on operating demonstrations, highlighting key product features and benefits and differentiators from competitors.

“Ali Group North America’s goal is to help our customers stay ahead,” says Filippo Berti, Chairman and Chief Executive Officer of Ali Group North America. “I am very excited that we had the opportunity to work with PRIDE and host their PEAK Training event. Our training center offers an ideal environment for dealers to receive the necessary training on the latest solutions to be as efficient as possible. I would like to thank PRIDE Marketing for their partnership in helping us grow our business and solidify our leadership position in the foodservice equipment industry.”