Ali Group North America Hosts Pride Peak Training Event

February 05, 2014
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Ali Group North America announced that they hosted PRIDE Marketing & Procurement, Inc.’s PEAK (PRIDE, Excellence, Achievement, Knowledge) Training Event held January 21-22, 2014, at the Ali Group North America Training Center located in Winston-Salem, NC. As part of the event, 10 of the Group companies within North America participated in the two day training, namely: ACP/Amana, Beverage-Air, the Champion Group including Champion – Moffat – Moyer Diebel, CMA, Edlund, Ice-O-Matic, Scotsman, and Victory Refrigeration. A total of 43 PRIDE dealers from across the country participated in this unique training.

The exclusive event offered attendees the opportunity to participate in 50 minute training sessions on each of the 10 applicable Group brands which are approved suppliers for PRIDE. Each company offered hands-on demonstrations, highlighting key product features/benefits, key differentiators from market competitors, and the opportunity to see the overall operation of products.

“Ali Group North America’s goal is to help our customers stay ahead. I am very excited that we had the opportunity to work with PRIDE and host their PEAK Training event for January. Our training center offers an ideal environment for dealers to receive the necessary training on the latest solutions to be as efficient as possible. I would like to thank PRIDE Marketing for their partnership in helping us grow our business and solidify our leadership position in the foodservice equipment industry,” says Filippo Berti, Chairman and Chief Executive Officer of Ali Group North America.

About the Ali Group

The Ali Group is an Italian corporation with its headquarters located in Milan, Italy. The company, through its subsidiaries, designs, manufactures, markets and services a broad line of commercial and institutional foodservice equipment used by major restaurant and hotel chains, independent restaurants, hospitals, schools, airports, correctional institutions, canteens, etc.

The Ali Group employs over 8,000 people in 26 countries and, in terms of sales, is one of the world’s two largest groups in this industry. The Group has sales and service subsidiaries in Europe, North America, Russia, Japan, China, the Middle East, Australia and New Zealand. With 55 manufacturing sites in 14 different countries and 76 brands, it gives life to the most extensive product portfolio in the industry. For more information on Ali Group products and services, please visit our website at

woman reaching into commercial beverage-air fridge.

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