Ali Opens Its New North American Training Center

October 10, 2012
Innovative Products & Projects

Ali Group North America’s new training center opened last fall in Winston-Salem, North Carolina, and already it’s a hotbed of learning activity.

The center’s grand opening, held October 3, featured an FCSI training seminar hosted by Champion Industries. Many of the U.S. and Canadian foodservice consultants who attended were awarded nine continuing-education units. The center has also hosted Frozen Dessert University, a five-day training program for Carpigiani U.S.A. customers planning to open a gelateria or add gourmet frozen desserts and gelato to their menus.

The 7,300-square-foot facility offers visitors the chance to actually use and make products with Ali Group North America equipment, thus creating the perfect environment in which to understand and become familiar with the company’s foodservice machines. Separate warewashing and cooking training facilities house all Ali Group North America’s brands. That group comprises Aladdin Temp-Rite; ACP Amana; Belshaw Adamatic; Beverage-Air; Burlodge; Carpigiani U.S.A.; plus the Champion Group of brands: Champion, BiLine, Moffat, Moyer Diebel, CMA, Edlund, Electro Freeze, Eloma, and Victory.

The training center will enable Ali Group customers, dealers and sales representatives to receive customized training on-site. Certified experts will lead classes designed to help attendees achieve maximum productivity, a competitive business advantage, and a greater return on their equipment investments. All Ali North American companies will use the facility for training sessions and special events to further their clients’ knowledge and expertise, as well as to provide opportunities for potential or returning customers to try the latest Ali Group product innovations. “Ali Group North America’s goal is to help our customers stay ahead,” says Filippo Berti, Chairman and Chief Executive Officer of Ali Group North America. “At the training center they will receive the necessary training on the latest solutions to be as efficient as possible.”

woman reaching into commercial beverage-air fridge.

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