Contract, Distribution & Service

A new vision for China

May 24, 2022
Innovative Products & Projects, Ali Group China

When one of China’s most successful new-economy companies wanted a new headquarters with a state-of-the-art professional kitchen, it turned to Ali China to provide the next-generation equipment it required pioneered the online discount retail model in China. As a leading player in the country’s burgeoning tech sector, it fast became the country’s leading flash-sale site.

In 2020, the project to create a new global headquarters building for the company behind the website – VIPSHOP – was completed. 
The project, which covers an area of 13,000 square meters and consists of two towers, can accommodate more than 10,000 employees. Catering to a high standard for so many people is a tall order. But with the help of Thomas Lai FCSI, managing director, Trillion Foodservices Planner (TFP) Ltd, a professional kitchen and laundry consultancy based in Hong Kong, Macao, Shenzhen and Beijing, VIPSHOP found the design – and the equipment – to meet the challenge.

“Thanks to Ali Group’s diverse product range, we can easily find the suitable equipment to fulfill the needs of the wide variety of cuisines that are  prepared in the kitchen” says Lai. As Lai suggests, the project leaned heavily on equipment from the Ali Group in the design of its commercial kitchens. Many of the group’s brands play pivotal roles in the kitchen – Mareno, Metos, Lainox, Ambach, Baron, Rendisk, Egro and Metro – and through Ali China, Lai was able to source the right machines for each application.

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woman reaching into commercial beverage-air fridge.

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