December 01, 2015
Latest Press, Ali Group

The Ali Group has appointed David Morris, formally of Tricon Foodservice Consultants and Compass Group, as regional director of its Middle East division.

This will be the first time the Italian foodservice giant will have a corporate base in the region. David has extensive experience in design consultancy, project management and supply and maintenance of high-end kitchen facilities. He has joined the company after spending three years as the regional director for German dishwasher manufacturer Winterhalter in Dubai. With over 25 years’ experience in all sectors of the foodservice industry, David has an expansive network and extensive knowledge of its expectations and requirements.

David said: “My career has taken me to all corners of the catering equipment industry, allowing me to appreciate what an operator and a business needs from their installation. It has also enabled me to understand the consultant’s priorities and methods for recommending the ideal specification. I have experienced the tender and project process from start to finish and from several perspectives as a customer, a professional team member and a contractor/supplier. “This knowledge, combined with my experience in the Middle East, will allow me to bring a balanced approach to the sensitivities of a distributor led market place. My role at Ali Group Middle East will be to increase the brand awareness of the group as well as supporting our individual companies to strengthen their presence in the market. “After-sales support is also an important focus, especially in the more remote regions. It’s important that servicing and maintenance is reliable, all technicians are well trained and approved spare parts are readily available. I am looking forward to the challenge.”

Massimo Giussani, Ali Group Chief Operating Officer, said: “We’re excited to have someone like David on board, who has immense knowledge and experience in the industry and has such good knowledge of our brands. He is passionate about bringing Ali Group to the Middle East and we have every faith that the brands will bloom in the area under his watchful eye.”


Ali Group is the largest, most diversified global leader in the foodservice equipment industry. An Italian corporation founded over 52 years ago, the engineering heritage and traditions of several of its companies stretch back more than 100 years and include some of the most respected names in the industry. Ali Group designs, manufactures, markets and services a broad line of equipment used for commercial food cooking, preparation, storage and processing. With 58 manufacturing sites, over 10.000 employees in 33 countries and 77 brands, it gives life to the most extensive product portfolio in the industry, operating in almost every hospitality and catering sector.

woman reaching into commercial beverage-air fridge.

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